Questions/Discussions:
1. What was the author's purpose in writing this book?
2. Why do fast food restaurants target people at younger ages? 3. How has the change for efficiency and readiness while making meat changed our culture? |
Answers:
1."As the author points out, the fast food industry is dependent on the meat industry for billions of hamburgers. His principal purpose in writing the book is his "belief that people should know what lies behind the shiny, happy surface of every fast food transaction."
To wake the USA up to the fact that our fast-food diets are killing us, not-so-slowly and surely. And to show that the American fast food industry is a socially unconcerned bastion of corporate greed, influenced only by the collection of dollars through exploiting of the naiveté and destroying the health of its customers. 2. Fast food targets children because they believe if they hook the children at a young age then they will have a life-long, reliable customer. Also, if a child wants to go to McDonald's or somewhere like that for dinner, then the parent will obviously have to go there as well. "Fast food businesses were the first to target children in order to create a feeling of brand loyalty towards fast food that begins at childhood throughout one's life." 3. Back in the days, ranchers and farmers were the main people to supply meat for the people. Now that efficiency is the main concern, all our meat is no longer hand-made but it is now factory-made. "The only thing on their mind is to kill quickly and get the most amount of output with the least amount of labor cost." |